![]() We’ve said before that technology adoption in companies should be similar to shifting gears in a manual car. The most sophisticated chatbots actually tweak themselves, using machine learning principles (more on this later). They might not have that special human touch, but chatbots are consistent and can be constantly tweaked to improve interactions over time. A company could hire or outsource employees to take on instant messaging with their customers, or they could tailor conversational algorithms in chatbots to meet the needs of their customers. There is something to the buzz: chatbots are really neat. Drift, the conversational marketing platform that is leading the industry, has experienced record-breaking growth. The enthusiasm can be measured by the introduction of such online publications as Chatbots Life, Chatbots Magazine, and. Today we’re going behind the buzzword to understand what they are, how different industries are using them, and why they are so popular so you can decide if they are right for your organization.Ĭhatbots have received a lot of attention in the last year as sophisticated conversion tools, feeding into a broader excitement surrounding the adoption of AI and automation. ![]()
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